Short Documentary in the works for Hormel Black Label Bacon

Traveling from MN to San Diego directing a short film for Hormel Black Label Bacon. We are shooting for 11 days and I'm looking forward to the big release on the 29th in San Diego. 
Agency: The great collaborating team from BBDO Mpls. 

Frame grab from the DP, Alex Horner.

Rider, Eric Pierson and I after a quick riding session before hitting Sturgis. Photo Credit: Alex Horner.